Who is sephoras competitors

Ulta is its closest competitor in terms of retail footprint; there are over Ulta stores in the United States. Space NK and Bluemercury are smaller competitors, with fewer than 50 stores each. Sephora is a French brand established in , but its presence in the U.

Ulta, an American company, has been selling beauty products in the U. Both chains target consumers who are not loyal to particular brands; instead of focusing on one brand, they train employees in all brands they sell and focus on value to the consumer over brand loyalty.

Sephora has its own private labels as well which differentiates itself with other players 5. Good branding and marketing exercises ensures there is high visibility of the brand 6. Its own product line includes cosmetics, perfumes, skincare, nail polish etc. Sephora has the strong backing of its parent company LVMH.

Brand recall of Sephora is not much high as compared to other popular brands 2. Yet to establish itself as a global player specially emerging economies. Consumers are ready to pay high price for high value products so opportunity to penetrate in market 2. Many players exist in beauty category and differentiation is very much difficult 2.

Maintaining low cost is big concern due to high inflation raw material cost increases 3. Below are the top 7 competitors of Sephora: 1. Macy's 2. Estee Lauder 3. To help solve this problem, Sephora created a variety of online content to help educate shoppers to make better purchasing decisions. ULTA is the only beauty retailer that delivers products across all price points, bringing together prestige and general brand names.

Using the data collected from its loyalty program, ULTA offers insights to its brand partners. For example, which email performed best, how customers interact and respond to mobile messaging, and what products are doing well or not selling. This program has over 23 million active members. Sephora also peddles its own house line, Sephora Collection , which includes high-quality products at more modest price points than many of its high-end brands.

Additionally, as ULTA has an on-site salon, the retailer can offer hair care from salon-exclusive manufacturers such as Matrix and Redken. ULTA also offers its own product line , which includes makeup, skincare and bath and body products. Sephora made a huge splash in the beauty world by moving makeup from behind the counter onto the floor for customers to try.

Sephora also offers custom makeovers and group classes. Photo via LVMH. It entices shoppers with free samples for both high-end and drugstore brands, and invites shoppers to play with its hairdryers and electronic beauty tools. While shopping, customers can use the ULTA app to read reviews, receive suggestions and add products to their favorites list.