Who is adwords certified

There is no denying that the Google AWords Fundamentals Exam and the additional exam you need to pass contain a wide range of definitions and concepts that need to be nailed down. The hardest part is just how much there is to know, and knowing where to focus your time. Zach graduated from University of South Carolina with his bachelors in marketing in , but upon joining WordStream, Google AdWords was an entirely new world to him.

Nicole Nesbitt agreed with Zach. While Nicole is also a Customer Success Associate, she came aboard with a slightly higher level of knowledge since she had worked in a similar space.

Her time in her previous role was more focused on other forms of digital advertising, but she still felt there was so much to learn. Take note: The questions on the Google AdWords exam are worded to trick you! Well, Google likes to play hardball on their multiple choice questions by intentionally trying to make you second-guess yourself. Like Nicole, Julia came from a similar space, but still had a lot to learn upon joining the team.

Zach often found himself debating between two answers. Nicole agreed as well. Luckily, all three WordStreamers agreed that they had plenty of time to complete the tests. After you go through 60 questions everything starts blurring together. Learning how to advertise on Google is not as simple as you may have originally expected. At least when I began my Google AdWords education I assumed setting up ads was a simple money-exchanging process.

Boy was I wrong. There are many components that go into advertising through Google — the ad auction, keyword research , match types, bidding and budgeting , the search vs. So, where do you even start? Zach recommends starting with the basic, foundational concepts like how the ad auctions works, and how campaigns are structured.

This piece of advice from Julia really struck a chord — it is super critical to take notes and be involved in your learning process rather than just watching a YouTube video or reading something online and hoping that everything eventually sinks in. This leads to greater memorization, the same way that visualizing the performance of a new skill can actually improve our skill level. Julia used the study guides and modules provided by Google AdWords to write down notes.

Google AdMob. Authorized Buyers. Get Certified. Google Ads Search Certification. Google Ads Display Certification. Google Ads Measurement Certification. Google Ads Video Certification. Shopping Ads Certification. Google Ads Apps Certification.

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Waze Ads Fundamentals. Master the Google tools you use at work with free online training Develop skills you can apply right away, with e-learning courses designed by Google product experts. All Topics Google Marketing Platform. All Topics Google Analytics. All Topics. Log In. Explore Develop. Search Topic Submit Sort:. Relevance Relevance Hot New Name. Filter Done. Google Ads Display Certification Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives.