What was mcdonalds original slogan

The well-known, five-syllable jingle that accompanies it is as popular as some radio hits. It was immortalized in the movie The Founder. Ray Kroc was an Illinois native who once trained as an Army ambulance driver after lying about his age to enlist. He also played the piano in bars and worked as a salesman. In , Kroc was selling restaurant equipment when he met the McDonalds, two brothers who owned several successful hamburger restaurants in California.

Known as Hamburger University, it still exists today. In the s, the company introduced advertising that listed the ingredients of a Big Mac set to music as a jingle. This was another spectacular success, as it spurred people to listen to the ad closely so they could memorize the list. The company holds registered trademarks on these and many other well-known phrases. In fact, it was a little of both. The company announced a competition among advertising agencies worldwide.

First, it turned to legendary jingle writer Butch Stewart. Music basked in the attention on Twitter, showing what a hold this multibillion-dollar melody still has on the popular imagination.

View on Twitter. Not as delicious as Hamburg, but still. Music, specifically hip-hop, was part of the package from the beginning.

Heye worked with German music house Mona Davis Music. View Iframe URL. It's been remixed plenty of times since then, and repeatedly confused with the Village People classic "Big Mac". Mid s: Mac Tonight What better way to encourage people to grab Big Macs after hours than with a singing moon-person, right? This creepy lounge singer took the same name as the slogan, and appeared in a slew of ads throughout the '80s. He even showed up on the drive-thru signs before going off to greener pastures with his retiree buddies Grimace and The Hamburglar.

Rolling out in , this slogan was part of a massive brand revival. McDonald's was still the most popular fast food eatery by a mile at the time, but they were suffering some setbacks after ill-advised promotions and the spectacular failure of their "adults-only" burger, the Arch Deluxe.

So they called up the ad agency behind their '70s stuff, begged them for a second chance, and got this tagline in the process. It proved to be popular, but didn't live much past the new millennium. Early s: We Love to See You Smile A mainstay through the early aughts, the McDonald's smile slogan was so ubiquitous that when its replacement came along, even serious newsman and apparent McD salad enthusiast Anderson Cooper pounced on the story.

Early s to Present: I'm Lovin' It McDonald's current slogan has been spoken by Olympic athletes, translated into tons of languages, and slapped on their paper cups.